Orange has always known to be a powerful color: it stimulates enthusiasm, creativity and symbolises vitality with endurance. It is also said be one of the healing colors.
So what other better color than Orange to show peoples’ solidarity in the fight to end all forms of violence, abuse and discrimination inflicted on millions of women and young girls worldwide in pandemic proportions.
Available country data reveals that up to 70 per cent of women experience physical or sexual violence from men in their lifetime – the majority by husbands, intimate partners or someone they know.
Among women aged between 15 and 44, acts of violence cause more death and disability than cancer, malaria, traffic accidents and war combined. It is one the most pervasive human rights violation that is devastating millions lives, fractures communities, and stalls development.
The Global Unite Youth Network, a group of over 40 young activists from around the world working to end gender inequality and violence against women and girls, launched its first action on Wednesday, 25 July: UNiTE Orange Day, under the UN Secretary-General’s campaign UNiTE to End Violence against Women.